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Pick the problem you're trying to solve. We'll show what works for it.
Know the kind of shoe you're after? Start here.
Both on the floor every day. Both fit feet, both pick what we stock.
Board CertifiedSecond-generation pedorthist · 34+ years of clinical experience
"Selling shoes is easy. Fitting them right is the job."
ABCOP certified. Paul does all shoe modifications and custom orthotic fabrication in-store, from plantar fasciitis to diabetic foot care.
Board CertifiedIn the footwear industry since 2019
Madison loves helping people find the shoe that's the right fit and function for their needs. Outside the store you'll find her making jewelry or spending time with her dogs.
Switch between Paul's and Madi's lists. Updated as stock and seasons change.
Paul's men's shortlist this month.
Orthofeet
Claude Hands-Free (Men's)
$139.00
Orthofeet
Onyx Hands-Free Work Shoes (Men's)
$149.00
Orthofeet
Verno Hands-Free (Men's)
$149.00
Aetrex
Men's Active Orthotics W/ Metatarsal Support
$69.95 "For forefoot pain that turns up with mileage rather than with standing. If the ball of your foot is fine, take the plain Active and keep the pad out of it."
Aetrex
Men's Premium Memory Foam Orthotics
$79.95 "This is the one I put people in when they stand all day and want to feel it the moment they step in. If you're walking or training rather than standing, take the Active instead and keep the twenty dollars."
Oofos
OOahh Slide 1100 - Men's
$59.95 "Get these for the evening and the morning, not for the shift. For a heel that's already angry, not ending the day barefoot on a tile floor is worth more than most people expect."
Aetrex
Men's Premium Memory Foam Orthotics W/ Metatarsal Support
$79.95 "The pad is the only difference from the plain memory foam version. If the ball of your foot burns or feels like you're walking on a pebble, this is the one. If it doesn't, save yourself the bump."
Aetrex
Men's Active Orthotics
$69.95 "Same arch shape as the memory foam one, firmer underfoot. Cork and Pro-Shox come back faster than memory foam does, which is what you want when you're covering ground rather than holding still."Madi's women's shortlist this month.
Oofos
OOriginal Sandal 1000 - Women's
$59.95 "Lovely sandal, wrong shape for a lot of feet. A toe post sits exactly where a bunion is, and it only stays on if your toes hold it. If either of those is you, take a slide instead and you'll get the same foam."
Aetrex
Women's Active Orthotics
$79.95 "Same arch shape as the memory foam one, firmer underfoot. Cork and Pro-Shox come back faster than memory foam does, which is what you want when you're covering ground rather than holding still."
Aetrex
Women's Active Orthotics W/ Metatarsal Support
$69.95 "For forefoot pain that turns up with mileage rather than with standing. If the ball of your foot is fine, take the plain Active and keep the pad out of it."
Aetrex
Women's Premium Memory Foam Orthotics
$79.95 "This is the one I put people in when they stand all day and want to feel it the moment they step in. If you're walking or training rather than standing, take the Active instead and keep the twenty dollars."The shoes and orthotics our customers order most often.
We don't stock what sells. We stock what works — and every orthotic on this site was tested in-store before it went on the shelf.
Shop Orthotics →
We're not a call center. When you order online, you're ordering from the same small team that fits shoes in our Matthews, NC store every day.
Authorized Retailer
Everything you need to know about shopping with us, online or in-store.
No. Everything on this site is chosen for specific foot conditions, and we ship nationwide with free returns.
Start with Shop by Condition near the top of this page — pick what you're dealing with and we'll show the shoes and orthotics that work for it. Prefer a hand recommendation? Call (704) 846-0301 for a free consultation.
Yes, and it's free. Call (704) 846-0301 and we'll help you find the right footwear or orthotic based on your condition, activity level, and fit preferences.
Yes. Many of our therapeutic footwear and orthotic products are FSA/HSA eligible, which means you can use pre-tax health savings to pay for clinically appropriate footwear.
We're a specialty foot care store, not just a shoe store. Two board-certified pedorthists are on staff, and Paul has 34+ years of clinical experience.
